Pinpoint your ideal strategy, chart your path

to growth



Today's Higher Education institutions are competing for students. Many may not have the resources to conduct much-needed market analyses but want to invest wisely to attract new learners. Blackboard’s Market Research and Strategic Planning Solution provides a detailed, predictable plan geared toward:

  • Identifying and prioritizing ideal programs
  • Profiling and targeting new enrollments
  • Enhancing an institution’s approach to recruiting prospective students

Create an Action Plan

The first step is to work with you to conduct a comprehensive market research analysis on the competitive landscape, degree program viability, and audience segmentation. To successfully draw students, we help align new program offerings on three data-based objectives:

  • Applicant goals
  • Your brand identity
  • The job market

We consolidate research data, along with an evaluation of your existing recruitment strategy, into a customizable marketing and recruiting plan that’s ready for execution.

Focus Investments with Data-Driven Insights

Blackboard’s Market Research and Strategic Planning services can help you:

  • Predict investment viability by providing insight into programs with the most growth potential, including expected enrollment outcomes
  • Learn how to differentiate your offerings from top competitors
  • Gain insight into audiences that make up current and future opportunities for new enrollments
  • Understand how student demand and labor demand for specific degree programs affects enrollments, net new tuition revenue, and overall institutional prosperity

Contact us for a readiness assessment.



Identify, Attract, Engage, and Enroll

Explore our step-by-step approach to improving student enrollment with our four leading marketing and recruitment strategies.
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Case Study

A new way to grow online

Hear how we helped USM compete against virtual schools, transform their online presence, and become the number 1 online learning provider in Mississippi.
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Drive targeted growth

We help institutions take a student-centric approach to growing online by starting with a strategy grounded in research and building it around the student-consumer.
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