Press Releases

Blackboard Launches Anti-Bullying Texting Service in Australia

Two-Way Text Service Launched to Help Address Bullying, School and Student Safety

SYDNEY – March 21, 2014

Blackboard Inc. has launched TipTxt™, a two-way texting service that encourages students to confidentially notify school officials of activity related to bullying or school safety. Already used by hundreds of schools around the world, the service is expected to be a powerful tool for ELC-Year 12 schools and higher education institutions in Australia to use in anti-bullying efforts.

TipTxt is a tipline that allows for confidential text conversations between students and school officials about challenges that students experience such as bullying and issues that relate to bullying, including abuse, self-esteem or confidence problems. Armed with this insight, school officials can provide resources, advice or other follow-up to help on a case-by-case basis.

"Some students may feel more comfortable using text messages rather than having a face-to-face meeting," said Andrew Playford, head librarian at Ballina High School, NSW. "Using a technology already available to alert school officials without having to be in their presence or be seen is a very effective means of communication and it could really help stop or prevent bullying."

"The vast majority of students already have a bullying prevention tool in their pocket – we just need to give them a way to use it," said Jay Bhatt, Blackboard CEO. "Helping them communicate with trusted adults in the same way they communicate with each other helps increase the likelihood of engagement. Just as we strive to give students a voice in the classroom, we also want to give them a voice in the hallways, on the playground, and in the lunchroom."

The service comes with a TipTxt mailbox and implementation and support services. The TipTxt service also includes the cost of text messages.

For more information about TipTxt, please visit

To arrange an interview with a Blackboard executive or Ballina High School’s Andrew Playford, contact Eloise King at 0401 557 262.

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About Blackboard Inc.
Blackboard Inc. is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard’s solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

Standard text rates may apply for parent or student TipTxt message senders; they should consult their carrier plans for details. TipTxt uses standard text messaging and may be subject to the security vulnerabilities of any other text message sent to, or received by, the user’s mobile device.