Nov 18, 2014
WASHINGTON, Nov. 18, 2014 /PRNewswire/ -- Blackboard announced today the availability of the latest book by Jon Kolko, vice president of consumer design at Blackboard. Well Designed: How to Use Empathy to Create Products People Love, has been released by the Harvard Business Review Press.
Through a practical, step-by-step process, readers will learn how to build an emotional connection with consumers that is critical to the development of engaging new products. Kolko argues that innovation should be focused on forging meaningful connections with the people using the products and services, rather than focusing on features. This philosophy is driving Blackboard's new product and design strategy that is grounded in improving the educational experience for students and teachers.
Having joined Blackboard earlier this year, Kolko has worked with both startups and Fortune 500 companies over his 15 year career. Also the founder and director of the esteemed Austin Center for Design, Kolko is the author of three other books focused on innovation through design: Thoughts on Interaction Design, Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis, and Wicked Problems: Problems Worth Solving.
"Design needs to be the centerpiece for educational innovation and can't be presented as a forgivable quality or treated as an ancillary extra," said Jon Kolko, vice president of consumer design at Blackboard. "In order to create products people truly love, companies need to use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. I am excited to share these thoughts in my new book, and practice the same methods and process in my work at Blackboard."
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Source: Blackboard Inc.